[MATERI] Business Planning
Pengertian Perencanaan Bisnis Menurut Para Ahli “ The business plan is a written document prepared by the entrepeneur that describe all the relevant external and internal elements involved in starting a new venture. It is often an integration of functional plans such as marketing, finance, manu¬facturing and human resources.” (Hisrich,Peter, 1995:113). “Business plan is a detailed study of the organization’s activities, which highlights where the organization has been, where it is owe and where it might get to in the future, and incorporates an action program to achieve these results.” (M.Coulthard, A.Howell,G.Clarke, 1999:3). “It is a written statement setting forth the business's mission and objectives, its operational and financial details, its ownership and management structure and how it hopes to achieve its objectives” (Megginson, 2000) “A business plan is a document that convincingly demonstrates the ability of your business to sell enough of its product or...